Digital Marketing / Advertising / Online Marketing are probably the most used terms of the profession today. However, it is sadly just a several jargon for most of the people who hear it and then use it to convey their view. What exactly is digital marketing and what part of it important for today’s business specific person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of marketing onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is this method. That is what Online marketing was. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing except social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It may be a way to get higher rankings associated with search results inside the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists stand out one of several sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as to keep reminding them relating to visit to expenses.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771